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Advanced SEO to Improve Your Website’s Rank in SERPs

Advanced SEO to Improve Your Website’s Rank in SERPs

You cannot buy ranking for your website, but there are some strategies that help in getting top rank in Google search. These strategies don’t just apply to Google. This also applies to all major search engines by SEO Services Sydney.

Publish Unique & Quality Content

On your blog, always post original and high-quality content. Because this is the first and most essential step in improving your Google search ranking. Also, pay attention to the content’s length. It matters a lot in search engines. Long content scores higher in search engines than short content.

Create High-Quality Backlinks

Backlinks are one of the Google ranking factors. High-quality backlinks can make a huge difference in your website search engine ranking. It also helps in increasing the domain authority.

But bad/spammy/buy/low-quality backlinks can hurt your website ranking a lot. If you want to increase Google ranking for free, then always try to create high-quality backlinks.

Improve Your Website Loading Speed

Page speed is a ranking factor for Google. If your site takes longer to load, then your site will not be able to rank well in Google search results. Apart from this, visitors also do not like to visit slow loading sites.

The speed with which a website loads has an impact on its ranking and user experience, as well as its ability to rank well in Google search.

Make Your Site Mobile Friendly

The number of mobile users has increased, and mobile search has totally replaced desktop search. This is the reason why Google is using mobile friendliness as a ranking factor to improve the mobile user experience.

So make sure your site is mobile friendly. You can do this with the Mobile Testing Tool. It is developed by Google.If your site isn’t mobile-friendly, you’ll need to either install a responsive WordPress theme or consult with your developer.

In addition, keep your site design clean and simple. The design of the site creates a good impression on the users.

Move Your Site to HTTPS

One of the ranking factors used by Google is HTTPS. Google employs https as a ranking criteria when determining a page’s ranking. So, if you want to rank higher in Google, switch to https.

Do Keyword Research

To improve your ranking in Google search results, you must conduct keyword research. If you publish unique and very useful articles on your blog, but do not do keyword research, then your site will not rank well in Google.

Keyword research is not a difficult task. There are plenty of excellent tools and websites available to assist you in locating the ideal keywords.

However, if your blog or website is still in its beginnings, include long-tail keywords in your articles. Long-tail keywords are essential in improving your Google ranking. They are highly targeted. Apart from this, it helps in increasing organic traffic to your website.

Use External Links in Your Content

This strategy improves the utility of your content for visitors. Search engines will be able to better recognize what your content is about as well.

When you add external links to your content, you have to take care of many things – that site should be related to your site, that site should not be spam, it should also have good DA and PA, etc.

Optimize Your Images

For your pictures, use correct names and ALT tags. Your images will be able to rank well in search results, as well as increase traffic.

Also, if you use a lot of images on your blog or website, resize and compress them before uploading them. It reduces your image size and improves the loading speed of your site.

Use Images and Videos

Use media (video and images) in your content. It makes your content more engaging and useful, and visitors are not bored while reading it. Use pictures and videos in your articles, if you want to keep readers on your site for a long period.

Buy Good Web Hosting

To improve your website’s ranking and traffic, you’ll need good web hosting. If you make a mistake in choosing a web hosting, it will affect the Google ranking and traffic a lot. Your website will be down for the most of the time, and it will load very slowly.

Use SEO Friendly Framework

Use an SEO friendly theme on your site. SEO friendly themes also play an important role in improving website ranking.

Since not all WordPress is SEO friendly and their coding is also not good. Your site’s loading speed and SEO will suffer if you choose the wrong theme.

Use the Cache Plugin

The Cache plugin is a need for any WordPress site. The Cache plugin’s main purpose is to improve the user experience by speeding up your website’s loading time. It speeds up your site and minimizes the amount of work your server has to do.

There are many caching plugins available in W3 Total Cache, however, is the greatest of them all, with features such as page caching, browser caching, object caching, database caching, and minification. Alternatively you can use WP Super Cache plugin.

For Affiliate Links and Untrusted Links, Use the Nofollow Tag

Affiliate Links/untrusted/spammy links can harm your website ranking. If you add Affiliate Links and Untrusted Links to your content, then use the rel=”nofollow” tag. You may also easily establish a no-follow tag for your affiliate links if you use a plugin to manage your affiliate links.

Keep Track of the Latest Google Algorithms

It is very important to keep an eye on the latest algorithms of Google. If you do not pay attention to the latest Google algorithms, then you will not be able to achieve success in blogging. There are many blogs that are getting a lot of traffic from Google search results. But after the Google Algorithms update, their traffic and ranking dropped dramatically.

Publish Fresh and New Posts Daily

Google ranks blogs that regularly publish fresh and new posts. This increases both Google ranking and blog readers. But your content should be informative and useful. Readers like to read those blogs, publish content daily with new and unique ideas.

If you publish 4 posts a week, but nothing the next week, this strategy is worse than publishing 2 posts a week.


Even if you already rank in prominent positions, remain on the watch for strategies that your competitors aren’t employing and ways to improve your own organic visibility. Keep the preceding things in mind as you enjoy the benefits of a well-optimized website.

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