In 2021, 72% of Americans will be using social media, thanks to its ever-growing popularity, which has given it over 4 billion members worldwide. Any medical practice must now have a social media marketing strategy as a result of this expansion. You must be knowledgeable about the most recent developments in social media as part of this plan. Considering how quickly social media changes, this is easier said than done. You don’t want to spend months developing a plan that takes into account all the newest, hippest trends. When you put it into practice, those items will be out of style.
However, it cannot be denied that a robust social media strategy and presence boost patient acquisition and give you access to a wider audience than conventional marketing techniques. You must have your finger on the pulse and be aware of all the newest trends as they emerge in order to achieve that reach. Although social media trends may differ slightly for medical practices, this is everything you need to know to stay up to date.
Quick Time Video
YouTube is a social media website that helped online videos become famous. While YouTube videos can be extremely extensive, short-form video material generally performs better on other platforms. Instagram, Snapchat, and, most significantly, TikTok are platforms with their own versions of video content. TikTok is a relatively young participant in the market; it first debuted in China in 2016 before expanding to other countries in September 2017. TikTok has been by far the most significant in boosting the popularity of short-form video content out of all the platforms mentioned here. Reels, Instagram’s video feature, was introduced in reaction to TikTok’s success. It is critical that medical practices start utilizing the inherent engagement that the short-form video format delivers since studies reveal that Instagram has a higher tap forward rate for videos (viewers are more likely to engage with video versus photo).
Shopping
Social media revenues were projected to reach $46.3 billion in 2020 and $79.6 billion in total by 2025. The global epidemic played a significant role in the rise in the popularity of social media commerce. Many people started doing all of their shopping online as physically traveling to the store was becoming more difficult due to social isolation and lockdowns. Everything, from the most recent technology to basic essentials, was purchased online.
Not all medical facilities focus solely on providing services. P3Care also sells a variety of items relating to healthcare. Your social media pages’ ability to accept payments for these goods will result in a notable increase in sales and income.
5 Healthcare Marketing Trends to Pay Attention
- Object-Oriented Campaigns
Campaigns with a purpose help a company get more business by making its guiding principles the center of everything it does. By doing this, the company may engage deeply with its target market and foster a strong sense of brand loyalty through a foundation of shared values. Consumers want firms to offer more inspiring tales, according to studies on Twitter, which show that nearly 77% of consumers want to buy from businesses that are actively trying to improve the world. People expect their favorite brands to run marketing efforts with a purpose. Campaigns that encourage exclusivity or those that actively work to help the most vulnerable parts of their communities could be examples of this for healthcare practice.
- Authenticity
More than ever before, patients want to be actively involved in their treatment. The desire for greater openness and honesty has a role in this. They are interested in the practice’s activities and methods. Diversity and inclusivity support this. Always remember to be completely open and truthful with your patients in all encounters, both online and in person, if you want to develop an authentic brand.
- Live broadcasting
126.7 million people watched live broadcasts in the US in total in 2019. Due to the COVID-19 pandemic, this number surged to over 150 million in 2020, and by 2024, it is predicted to expand even further to 164 million. Before the epidemic, live streaming was well-liked; after the pandemic, its appeal skyrocketed; and it is anticipated to keep expanding. Platforms like Instagram and Facebook have implemented live streaming functionality, replacing Twitch and YouTube as the main live streaming options. To reach a sizable audience and acquire awareness, your practice could profit immensely from streaming on the latter two platforms, with the occasional stream on Twitch tossed in for good measure.