Participating in podcasts, getting your articles published in trade publications, or simply raising awareness of who you are and what you do is a pretty common desire for people who run their own businesses. But there can be numerous ways you can tell the world about your business or start up. Its just that you need to try out different and see what works for your niche or industry.
The problem is that most people are trying to achieve this the wrong way. Cold emails, unless you’re wildly good at them, are a waste of time. It’s hard, but not at all smart work. If you send out publications or podcasts, then your email (which you probably spent a lot of time on) will simply end up in your inbox, which already has thousands of similar unread emails.
We want to offer you another way that will require the same amount of time and effort. It’s a four-step process, and it’s fairly simple
Step One: Go Deep
You have probably noticed that on the Internet everyone thinks he/she is an expert in anything. Learn something for a couple of months, and then turn it into an information product. You don’t need to perfect your craft (and this is impossible), you don’t need to pore over something alone for decades, but you need at least a little experience in the real world to do, try, fail, and correct mistakes.
You will not be able to improve in the profession by reading articles on Medium about it. You also won’t become a pro if you buy a course on that subject and then copy it to sell as your own. That is why it is easier and more enjoyable to learn to dance when no one is watching. You don’t need to be remembered as someone whose attempts at Latina are very hilarious.
Step Two: Emphasize Networking
If you take a closer look at the people around you, you will notice that the people who achieve the most success or who are constantly hovering around are the people who seem to know everyone. It’s not a coincidence and it has nothing to do with the fact that they are super extroverts. This is a very specific and smart strategy. If you are into marketing, you should attend summits, such as CMO conferences and other such international business events.
First, getting to know other people who are relevant to your work is interesting because you are most likely passionate about what you do and you are interested in learning more about it from others. Secondly, there are no side effects from communicating with other people.
That’s the difference between being a good professional and doing a good business. You can be a great designer or writer or whatever and get completely stuck on the first step. But then, if you do not take the second step, it will be difficult to manage a business, because starting a business involves networking, and so on at all levels.
Step Three: Look Inside
If you do not know absolutely anything about publicity and how to achieve it. There are professionals who do this, but most freelancers or tiny businesses won’t want or even be able to afford good professionals. This is completely normal. You don’t have to use a PR guru to advertise your business. Sure, they can help, but most of us don’t need that level to be successful. So start with your audience and your own platform. You can admire it from the very beginning. But what matters is the content, if you create good content. You will get recognition, one way or another. But its important to be consistent.
Step Four: Have Your Own Point of View
First, it makes your ideas much less boring. When was the last time you saw the news about someone who does not have his own opinion on some issue? It would be too boring to display or print. Secondly, it helps to quickly weed out people if they are not suitable for the audience you want to build. Third, and most importantly, by being honest about who you are and honestly sharing your thoughts about certain things, you attract the right people to you.
