Hybrid events have started mushrooming around in almost all sorts of industries ranging from education, entertainment, various business sectors and numerous other industrial areas in the wake of the ongoing pandemic. The hosts and the participants are getting more and more inclined towards these types of events due to travel restrictions, cutback on the no. of people gathering at a place, and population not willing to go out for personal safety are some of the factors amongst many others. The event industry is now adapting to a form of event delivery which has been around for a few years but is seeing a boom in its implementation nowadays. Hybrid events like Hybrid Expo, Hybrid Summit, Hybrid Conference, Hybrid Fest, Hybrid Meetings, Hybrid Product Launches, Hybrid Fairs, Hybrid Exhibitions etc. are being conducted in diverse sectors and have more successful output than the stereotypical ones.
Here, we will be discussing the benefits of a Hybrid Product Launch and the benefits of live streaming the event. A hybrid launch basically refers to an event that is exclusively dedicated to introducing a new service or product via a hybrid event format. A hybrid launch event is a big aid in the expansion of your global clientele as well as it creates a matchless market presence for your new product or service.
Although hybrid events require strategic planning and organization to execute the event successfully, a complete blueprint can make it all smooth to operate. It is essential to stay true to the principle of providing the highest level of interaction quality to both the physical and digital attendees. One also has to make sure that the technical setup is tested well in advance and ready to go while delivering the content of the event to the participants in the most engaging way.
Some of the salient points to be present in the checklist include:
· Checking of all the equipment ahead of the time
· Making a note of the camera angles to make sure there are no blind spots.
· Scheduling specific time in the itinerary for AMA, Q&A sessions for interaction between the hosts and clients.
· Enticing the digital audience should be one of the main priorities.
· Presence of experienced technical staff on standby for resolution of any on the spot issues is mandatory.
Merits of Hybrid Product Launch
The benefits of hybrid events are irresistible like inclusivity, higher participation, low environmental impact and safety. The impact of the pandemic has acted as a catalyst for hybrid events to take centre stage as a potential lifeline during an extremely challenging time for the event industry. Now, the industry has started unleashing the true potential of hybrid events.
It is quite an economically profitable option for the marketing and publicity of the product taking in consideration its targeted universal audience. You save big on travel, accommodation, office supplies, a grand venue and many other assets, when you opt for a hybrid event. Never before have there been so many opportunities to entertain, learn and spread knowledge in such a high-quality engaging way. Seamless integration of digital and physical attendees is a major factor that determines the success of the event. Hybrid Events like product launches have gained a global foothold as these kinds of events have let the hosts to interact with the clients across the continents and the ease of money transaction has boosted the sales multifold.
The impact of Live Streaming on your event
Live video streaming has emerged as a very impactful tool or force for broadcasting of personal events, religious events, in the field of education, learning, corporate events like conferences, annual meetings, marketing projects, product launches etc. The growth spurt of the internet as a powerful medium for communication across the globe has made live video streaming, webcasting and other broadcasting services tremendously famous among the masses. Live streaming services have now become an integral element of all types of hybrid or virtual events. Broadcasting your content on the internet has now become one of the most prevalent businesses in the world today. The live video streaming of the product launch events is a huge help to increase customer engagement amazingly. One can also go for simulated live streaming which has the ability to stream archived video content to play at specific times and also works fantastically for different time zones, which sequentially helps in garnering the attention of the audience of various countries for them to watch your content at their chosen time.
The web platforms like DREAMCAST aim to provide a seamless experience by taking up thorough responsibility for managing your content and all other logistics related to it. They also provide 100% customization of the web platform as per your requisitions. The Dreamcast team not only helps you with the live streaming services but can also organize your complete event from start to finish, then be it hybrid or virtual. All the host has to do is to provide them with the raw data, video content, details of the product or services to be launched and other necessary stuff. Dreamcast aims to impart unblemished live streaming services in full HD quality, YouTube streaming, Google live streaming, Live product launches and many more services as per your demand. They provide you with an unparalleled, hassle-free experience for your event via end-to-end support for their clients and other customizable requisites.
This era of the event industry with virtual and hybrid events will be a part of the norm even as we move forward towards the acceptance of the pandemic as the new normal. What is very clear is that for an event to be truly hybrid, it must be of the highest quality and allow full audience interaction. Hybrid Product Launches have proven to be much more successful than just the physical ones, as your brand garners the attention of viewers from all over the world. This helps you manage your resources and beautifully as well as its economic viability paves the path for your business to grow exponentially. Inculcating the element of live streaming in your event just amplifies the after results of the product launch as it is quite intriguing for the attendees across the continents.