Search Engine Optimization commonly referred to as SEO, is a lot of work. If you used to run your company out of your bedroom and have been using the same outdated tactics for years, it could be time to change things up. With so many car companies scrambling to make their site accessible to those people searching for SUVs, it might make sense to hire a technical SEO agency. In this article, we’ll discuss some factors you need to keep in mind before employing an agency.
Tips on Applying for a Technical SEO Agency
When you’re looking for a technical SEO agency, keep these tips in mind:
- Research the different agencies and their qualifications. Make sure the company has experience working with different web development frameworks and technologies.
- Ask questions if there are any important details that are not included on the company’s website or marketing materials.
- Be transparent about your project goals. An agency that is knowledgeable and can see the big picture will be able to help you achieve your objectives faster.
Essential Qualities to Look For When Reviewing Your SEO Agency
When reviewing a potential SEO agency, it’s important to distinguish between total and partial solutions. Many times businesses will contract an SEO firm to do “everything” when in reality they need just a few key services. Here are some things to consider when searching for an SEO agency:
- What is your goal?
Do you want your website to rank higher on search engines? Improve your organic traffic? Become more visible on social media? Achieving these goals requires different tactics and approaches, so be sure to clarify what you hope to achieve before signing on the dotted line.
- Are their original ideas?
Many firms provide basic keyword research and then leave it up to the client to create optimized content. This can be a frustrating experience because the client has no control over the quality or style of their website’s material. If the digital marketing agency offers a variety of original content ideas (rather than simply paraphrasing what Google tells them), this is a good sign.
- Can they deliver on promises?
This may seem like an obvious question, but make sure there is documentation proving that each project was completed as promised. In addition, ask for feedback from your target audience.
Who Should an SEO company be: Large or Small?
There are pros and cons to both types of SEO agencies. For example, a large agency can offer more resources and manpower than a smaller one. However, a large agency may also be more expensive, and they may not have the same level of expertise in specific niches as a smaller agency. Additionally, some small businesses don’t have the budget for an entire team of technical experts, which is why they might consider using an agency that specializes in just SEO.
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Key Elements Checklist
Technical SEO is all about optimizing a website for search engine indexing. When hiring a technical SEO agency, you’ll want to make sure they have the chops to help your business rank higher on Google.
To compile this checklist, we spoke with a few experienced technical marketing professionals. Here are their top tips:
- Ask the agency how much experience they have working with front-end optimization (FEO). This includes things like optimizing titles, meta descriptions, and content images.
- Ask the agency how many back-end optimizations they’ve implemented on behalf of their clients. This includes things like crawl speed and Sitemaps.
- Make sure the agency understands your target market and what keywords you want to rank for. They should also be familiar with popular competitor websites and their corresponding rankings in search engines.
- Be prepared to provide detailed information about your website (its structure, pages, etc.). The more information the agency has about your site, the better job they’ll be able to do optimizing it for search engines.
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When you are looking for a technical SEO agency, it is important to consider a few key factors. First and foremost, make sure that the agency you choose has experience working with your exact type of website. Second, ask about their track record and what they have done for other clients similar to yours. And finally, be sure to ask about the fees they charge, as well as how long they typically last.