Custom printed packaging tapes are one of the most commonly used specialty adhesives in packaging. Different companies are designed to apply them onto tape, paper, and shrink wrap for various purposes. These adhesive tapes are produced with various designs, colors, and scents that can help attract customers to your product.
Whenever it comes to modern-day packaging and advertising, you cannot ignore the importance of printed tapes. They can help you easily improve your brand name and get more exposure for your products.
In this blog post, we will tell you more about what custom printed packing tapes are and why we use them for?
What are Custom Printed Packaging Tapes?
Custom Printed Packaging Tapes are sticky tapes with preprinted labels and logos. You can customize these labels and logos to match the branding of a brand or product. They are specially designed for many different purposes. These may include sealing cardboard boxes, sealing paper rolls, and many more.
What are the Advantages of Custom Printed Packaging Tapes?
Custom printed packaging tapes have many unique features embedded in them, which may not be available in any other type of packing tape. These advantages include:
- Custom Logo Printing: They can be printed with a custom logo, making them very eye-catching. It is one of the main reasons businesses prefer using custom printed packaging tapes over other types.
- Variety of Designs: These tapes are available in various designs such as text only, full-color designs, and many more. This helps to find the best design that fits your needs easily.
- Brand Name Exposure: These tapes are very useful for helping you improve your brand name and image by increasing its exposure to buyers.
- Single Color Labeling: You can also print these tapes with just a single color that you can use to highlight your product’s brand name or logo.
- Printing Detailed Information: The labels on these tapes can have detailed information about the product. This makes it easier for consumers to find out more about the product they are buying and reduces returns due to wrong orders.
- Environmentally Friendly: These tapes are made from recycled materials; they are very environmentally friendly. They also help reduce pollution in the environment.
- Customized Options: You can also customize custom printed stickers to suit an individual’s specific needs. This includes custom shape, size, color, and design, among many other things. You can also use printed tapes for better branding.
Reasons to use custom printed packaging tape instead of other tapes
Besides the benefits of custom printed packaging tape, you may also consider using them for various other reasons:
1- Easier to Apply: Custom printed tape is much simpler to handle than the regular ones. You can use special tools and equipment not needed with the standard tapes. This makes applications easier and faster than ever. With less effort, you will finish your custom printed packaging tape within a fraction of the time required for the standard ones.
2- No Special Tools Required: Standard tapes require several special tools. This may make the process of applying these tapes difficult for many people. Custom taping doesn’t need any such tools and is much easier than the standard ones.
3- Offers Maintainable Value: As you can make these tapes from recyclable materials, they offer an affordable solution to companies looking to save money while ensuring high quality. Companies can get the best of both worlds with these tapes, making them a great option.
4- Traceability: These tapes can help track who the original print was done by. This makes it easier for companies to have greater control over their packaging, which helps them reduce any product liability issues.
Custom Printed Packing Tape Printing Options
The custom printed packaging tape printing process is highly customizable and offers immense design, material, and cost. There are a variety of options that are available for custom packing tape printing:
- Blank Tape Printing: This is the most common form of custom-printed adhesive tapes. Here, you can print the desired design onto blank tapes giving it an entirely new look.
- Tape Over Lamination: Another option is to print the logos and designs directly onto a lamination sheet. These sheets are then applied onto standard blank tapes. This is one of the most common forms of printing. It helps to give the tape a very attractive look and feel with minimal effort.
- Embossing: This option involves adding a raised design onto the adhesive by heating it with a hot plate or another heating element. This process uses special films embedded with an adhesive and then heated over it to make it stick on the tape.
- 3D Embossing: In this process, you may emboss the logo over a surface that is three-dimensional in shape. This surface is then attached to the adhesive. This technique is used mainly to print logos on high quality carton tape.
- Flexographic Printing: This process involves custom-made packaging tape printing films and images onto them. These films are then cut into small sections and adhered to the tape in specific formats.
- Direct Printing on Tapes: You can use a printing machine to print the logo and design directly onto the tape in one step. This is one of the most commonly used techniques because of its ease of use and lack of additional equipment required for application.
The Bottom Line
Custom printed packaging tape is an excellent advertising and marketing tool that you can use to promote your business or product. These tapes are inexpensive, offer high visibility, and get a lot of attention. They also help increase brand awareness, so many businesses prefer using custom printed packaging tapes over other types of packing tapes.
Are you looking for a packaging tapes manufacturer in Pakistan? Look no further than Packaging Innovation for quality packaging tapes and other custom printing.
