Every marketer and business owner knows the importance of video marketing. Video is by far the most effective way to connect with new customers and build business. According to one study, 93% of brands use social media videos to attract new customers, and 84% of marketers say video has helped generate leads and build sales.
Of course, there are many approaches to video production. Some business owners create the videos themselves, others hire a freelancer with an iPhone, while others take a more professional approach and work with a corporate video production company.
Video Production Agencies in North Carolina
But how do you find the right Charlotte video production company? How do you know what size company you need, or how much you need to spend?
The truth is, there are many video production agencies and creative video services in North Carolina. Our state is home to hundreds of award-winning producers and filmmakers, with experience in TV and movie production as well as local TV stations and news organizations.,
Of course, most video producers approach every production the same way—with large crews and truckloads of expensive equipment. This is the approach used to produce movies and TV shows, as well as commercials for large corporate advertisers and marketers.
But there IS another way. Like most industries, the film production industry is being disrupted by new technology. The latest digital cameras and LED lighting have had a huge impact on costs, making video production more affordable.
Just a few years ago, the average television commercial cost hundreds of thousands of dollars to produce. Today, you can pay a fraction of that.
Charlotte Creative Video Services
Content Puppy Productions is a Charlotte video production agency. They help brands and businesses create website videos, customer testimonials, and TV commercials without charging movie production prices.
For decades, only large corporations and established brands could afford TV advertising. How could local or regional businesses compete with nationally known brands?
Video marketing changed that.
Thanks to YouTube and other social media, even small businesses and startups can afford video marketing. Posting online is free, compared to broadcast media costs. And thanks to the latest cameras and technology, even producing video has become more affordable.
Working With Content Puppy Productions
Content Puppy has streamlined the video production process to deliver high quality at a low cost. For example, do you really need a 12-person crew to shoot a simple customer interview? Or rent a $50,000 movie camera to film a YouTube video?
This is a Charlotte video production company that understands the needs of local clients, including law firms, physician practices and small businesses.
The owner of Content Puppy, Harry Hayes, spent most of his career as an advertising writer and creative director. So he understands digital marketing and strategy as well as how to run a camera.
Top 5 Benefits of Video Marketing
So what are the benefits of creative video production in North Carolina? What can a Charlotte video production company do for your business?
Here are the top five benefits:
1. Connecting with Customers
According to a recent study in Social Media Week, 78% of consumers say they watch online videos every week, and 55% watch them every day. And according to Wyzowl, 85% of consumers would like to see MORE video from brands in the coming year.
2. Engagement
Video is the MOST SHARED type of content on social media. According to Wordstream, social media videos generate 1200% more shares than text and images combined.
The “Just Right” Charlotte Video Production Agency
Content Puppy Productions is a Charlotte video production company that in many ways offers a “just right” approach. Not too big, or too small. Not too expensive, or too cheap.
The company’s owner, Harry Hayes, spent most of his career in advertising, creating award-winning campaigns for Budweiser, AT&T, and hundreds of other brands. So he understands marketing and strategy as well as how to run a camera.
He’s worked on every size project, from multimillion dollar productions to small social media campaigns. And no matter the budget, he looks for ways to increase efficiency and cost effectiveness.
The Value of An Experienced Storyteller
If you need creative video services in North Carolina, imagine working with a producer you can trust. An experienced storyteller who can help you navigate the process, saving time and money and helping you make the right decisions.
Better yet, imagine partnering with someone who can think strategically and offer creative advice and ideas.
That’s Harry Hayes at Content Puppy Productions. If he can create award-winning advertising for national and global brands, he can handle your video production.
That’s what makes Content Puppy one of the best video production agencies in North Carolina.
